This drizzly Friday, I fumbled to my mailbox and waited while the huge horkin' ad that covers half of my e-mail rendered.
I had to look twice.
"Smoking Everywhere" blared at me. A hot chick with a cigarette in hand was telling me to "Try it out Free."
No, no, I'm not a frothing anti-smoker sort. Hell, half of my social network likely remembers me with a cancer stick hanging from my bottom lip. Those were good times and I met great people with my dirty smelly habit. Eventually, the whole "breathing not wheezing" thing penetrated my mind and I quit some years ago. I tell you this so you understand my shock does not involve revulsion for the act of smoking or the product of cigarettes.
I am perplexed to see a big frakkin' ad banner promoting any kind of cigarette on the most frequented page of a PG-13 Web service -- the e-mail in-box. Yeah, yeah, I know about targeted advertising. Yeah, yeah, I know "they" can separate me from a 12 year old and serve me relevant ads based on that "we know who you are and where you go but we're not tracking your data, no really" technology.
It's a cigarette ad.
Yes, I can read. It's an electric cigarette ad. Tobacco legislation doesn't apply here. The ad isn't promoting smoking, its promoting faux-smoking. ::blink:: ::blink:: If that's the case, why isn't the Advertising Sales team selling that placement to near-beer companies or sexual-health companies? Matter of fact why isn't AdOps spinning the ads in that order? O'Doul's, KY, and smokeless smokes. Go ahead, toss in the lucite and latex clothing stores. I know there are fuckbuddy.com sites in the queue too, so crank it up and show me the party your "data" says I should I like.
Yeesh.
To top if off, the smoking ad was followed by a health-insurance ad.
Friday, September 25, 2009
Sunday, September 20, 2009
Goals, Motivations, & Conflicts: The GMCs of Writing
What does your protagonist want? Why does your protagonist want it? What prevents your protagonist from achieving/acquiring it? Welcome to the world of Goals, Motivations, and Conflicts (GMCs).
Before you ever set fingertips to keys, you should know the answers to, "What are the GMCs of my hero and/or heroine?" Every primary character has a set of GMCs, even the villain. Fictional GMCs should supply the point and purpose of the story. In real life, we're happy if we have a GMC for the day. Me? Fate's nice enough to hand me one every morning.
Q = What do I want?
A = To pee.
Q = Why do I want it?
A = Because my bladder is going to explode
Q = What is keeping me from achieving it?
A = Four layers of blankets, twenty steps, two dogs, and sloth. Oh, and the potty is occupied (damn loo laggard)
A story is built by major GMCs, and a chapter is constructed out of minor GMCs. Sounds easy, no? Structuring a story shouldn't be painful. Save that for the prose. ::crickets chirping:: Bad puns aside, based on the five conflicts above, I could create a five chapter story on how I achieved my major goal. Each chapter's goal would be conquering a conflict of the major goal. For example, Chapter One's GMC: Goal = Escape four layers of blankets; Motivation = I have to pee; Conflict = I am trapped in bed.
A titillating tale of adventure, I assure you.
GMCs are not your enemy, even if you prefer Ford or Chrysler (come on, you knew it was coming somewhere in here). Using major and minor GMCs to weave the story avoids disjointed transitions, saggy middles, and anti-climatic endings. Who wants bad joints, droopy tummies, and flaccid... ::cough::
Great stories have multiple conflicts, both internal and external. Internal conflicts provide the fodder for a character's emotional growth over the course of the book. Can you name the internal conflicts for The Handmaid's Tale, Star Wars, or Harry Potter? How about the external conflicts? Way easier to put words to the external conflict, isn't it? External conflicts are usually obvious, the government, Darth Vader, and Voldemort, respectively.
The difficulty of conflicts will determine the strength of the story. What if my blankets weren't made of cotton? What if they were dragon hides that had been bewitched to cage the corporeal form? What if I had been attacked by a dragon float when I was a child and the mere notion of dragon anything paralyzed me? External and internal conflicts say I might be in need of a new mattress.
GMCs are not secrets; they convince a reader to keep reading. Don't hide them, bury them, or forget to mention them. Minor GMCs can add the page-turning hook to the end of a preceding chapter or the draw into the chapter proper. Proclaim the major GMCs loudly and proudly in Chapter One. Yes, right, true, not every conflict ought to be spelled out in the first twenty pages; however, if Robert Langdon can't simply put on his glasses to decipher the code near Jacques Saunière's corpse, I need to know why before I devote my night to the Da Vinci Code. Oh, there's a secret order? Oh, and there are riddles and puzzles? Oooh, and solving each of those steps before he can solve the über mystery...is a lot like minor GMCs pulling the reader along to get the reader to the resolution of the major GMC.
Have I convinced you of the glories of the GMC yet? Maybe? Fine. Let me appeal to the practical side of your writer's sensibilities.
Planners (those who outline before diving into the joys of dialogue and narrative): Penning the GMCs of each chapter will make writing your synopsis a snap. One paragraph per chapter, no problem. The content is there in your GMC-Outline. Wrap it up in the voice of your tale and you're done.
Pant-sters (those who write without a plan of attack): Knowing your GMCs will prevent doomed dialogue tangents, pointless tertiary characters, and superfluous narrative meandering. It will also save you extra rounds of revisions and time.
Post your daily GMC…just hang a new roll of toilet paper before you leave.
Before you ever set fingertips to keys, you should know the answers to, "What are the GMCs of my hero and/or heroine?" Every primary character has a set of GMCs, even the villain. Fictional GMCs should supply the point and purpose of the story. In real life, we're happy if we have a GMC for the day. Me? Fate's nice enough to hand me one every morning.
Q = What do I want?
A = To pee.
Q = Why do I want it?
A = Because my bladder is going to explode
Q = What is keeping me from achieving it?
A = Four layers of blankets, twenty steps, two dogs, and sloth. Oh, and the potty is occupied (damn loo laggard)
A story is built by major GMCs, and a chapter is constructed out of minor GMCs. Sounds easy, no? Structuring a story shouldn't be painful. Save that for the prose. ::crickets chirping:: Bad puns aside, based on the five conflicts above, I could create a five chapter story on how I achieved my major goal. Each chapter's goal would be conquering a conflict of the major goal. For example, Chapter One's GMC: Goal = Escape four layers of blankets; Motivation = I have to pee; Conflict = I am trapped in bed.
A titillating tale of adventure, I assure you.
GMCs are not your enemy, even if you prefer Ford or Chrysler (come on, you knew it was coming somewhere in here). Using major and minor GMCs to weave the story avoids disjointed transitions, saggy middles, and anti-climatic endings. Who wants bad joints, droopy tummies, and flaccid... ::cough::
Great stories have multiple conflicts, both internal and external. Internal conflicts provide the fodder for a character's emotional growth over the course of the book. Can you name the internal conflicts for The Handmaid's Tale, Star Wars, or Harry Potter? How about the external conflicts? Way easier to put words to the external conflict, isn't it? External conflicts are usually obvious, the government, Darth Vader, and Voldemort, respectively.
The difficulty of conflicts will determine the strength of the story. What if my blankets weren't made of cotton? What if they were dragon hides that had been bewitched to cage the corporeal form? What if I had been attacked by a dragon float when I was a child and the mere notion of dragon anything paralyzed me? External and internal conflicts say I might be in need of a new mattress.
GMCs are not secrets; they convince a reader to keep reading. Don't hide them, bury them, or forget to mention them. Minor GMCs can add the page-turning hook to the end of a preceding chapter or the draw into the chapter proper. Proclaim the major GMCs loudly and proudly in Chapter One. Yes, right, true, not every conflict ought to be spelled out in the first twenty pages; however, if Robert Langdon can't simply put on his glasses to decipher the code near Jacques Saunière's corpse, I need to know why before I devote my night to the Da Vinci Code. Oh, there's a secret order? Oh, and there are riddles and puzzles? Oooh, and solving each of those steps before he can solve the über mystery...is a lot like minor GMCs pulling the reader along to get the reader to the resolution of the major GMC.
Have I convinced you of the glories of the GMC yet? Maybe? Fine. Let me appeal to the practical side of your writer's sensibilities.
Fringe Benefits of GMCs:
Planners (those who outline before diving into the joys of dialogue and narrative): Penning the GMCs of each chapter will make writing your synopsis a snap. One paragraph per chapter, no problem. The content is there in your GMC-Outline. Wrap it up in the voice of your tale and you're done.
Pant-sters (those who write without a plan of attack): Knowing your GMCs will prevent doomed dialogue tangents, pointless tertiary characters, and superfluous narrative meandering. It will also save you extra rounds of revisions and time.
Post your daily GMC…just hang a new roll of toilet paper before you leave.
Sunday, September 6, 2009
Your Personal Brand & the DoD
What does your personal brand have in common with the Department of Defense? Success in battle begins in the mind, so does the art of relationships. In a previous post we talked about the importance of relationships. This week, we'll stick to a few gems of advice the DoD has dolled out over the years.
"Loose Lips Sink Ships"
The gem from World War II is a mantra you should remember every time you walk into public. While most writers are not in possession of state secrets, the stuff that tumbles from your lips could sink your career no matter to what stage you have progressed. Never, ever, bad mouth anyone. It doesn't matter if Mr. B.Affoon enrages you to the point of eye twitching. Swallow the tirade burning the back of your throat. Politely excuse yourself and diffuse in private. Similarly, if the gaggle with whom you are relaxing in the bar begins sniping about an agent, editor, artist, etc., get them to change the topic or remove yourself from the toxic scene. You never know who is listening, who is watching, or who has what kind of relationships with whomever. The only thing of which you can be certain is that rumor-rang will come back and sink your ship.
"In God We Trust: All Others We Monitor"
Yes, it is a reconnaissance motto. Only a fool marches into an engagement blind. Conferences are engagements. Attending a conference without doing your research is a poor reflection on your Personal Brand because it leads to the egregious foot-n-mouth disease. Most conferences publish lists of established authors, agents, and editors attending before the event. This is time for recon. Visit the author/agent/editor/publisher blog/Web site/Twitter feed/etc. Learn their lines of interest. What do they rep, what do they publish, from what do they flee? Note the ones who represent your genre. Now you have identified your targets. Now you know who to monitor. (Though, please, let them use the bathroom in peace. Writers are not part of a clandestine service.)
"Can't Stop. Won't Stop. Airborne."
You don't have to jump from a perfectly good airplane to promote your personal brand, but you must persevere. Rejections, changing markets, bad reviews, lackluster sales...there are many ways a writer takes fire. It starts before publication and continues long after a book has finished its print run. It is part of the beauty and the burden of producing a lasting product. Every successful author will tell you: Don't stop writing. Keep honing your craft. Airborne.
What other DoD/military sayings leap to your mind when thinking of your Personal Brand? Share them in the Comments section below.
"Loose Lips Sink Ships"
The gem from World War II is a mantra you should remember every time you walk into public. While most writers are not in possession of state secrets, the stuff that tumbles from your lips could sink your career no matter to what stage you have progressed. Never, ever, bad mouth anyone. It doesn't matter if Mr. B.Affoon enrages you to the point of eye twitching. Swallow the tirade burning the back of your throat. Politely excuse yourself and diffuse in private. Similarly, if the gaggle with whom you are relaxing in the bar begins sniping about an agent, editor, artist, etc., get them to change the topic or remove yourself from the toxic scene. You never know who is listening, who is watching, or who has what kind of relationships with whomever. The only thing of which you can be certain is that rumor-rang will come back and sink your ship.
"In God We Trust: All Others We Monitor"
Yes, it is a reconnaissance motto. Only a fool marches into an engagement blind. Conferences are engagements. Attending a conference without doing your research is a poor reflection on your Personal Brand because it leads to the egregious foot-n-mouth disease. Most conferences publish lists of established authors, agents, and editors attending before the event. This is time for recon. Visit the author/agent/editor/publisher blog/Web site/Twitter feed/etc. Learn their lines of interest. What do they rep, what do they publish, from what do they flee? Note the ones who represent your genre. Now you have identified your targets. Now you know who to monitor. (Though, please, let them use the bathroom in peace. Writers are not part of a clandestine service.)
"Can't Stop. Won't Stop. Airborne."
You don't have to jump from a perfectly good airplane to promote your personal brand, but you must persevere. Rejections, changing markets, bad reviews, lackluster sales...there are many ways a writer takes fire. It starts before publication and continues long after a book has finished its print run. It is part of the beauty and the burden of producing a lasting product. Every successful author will tell you: Don't stop writing. Keep honing your craft. Airborne.
What other DoD/military sayings leap to your mind when thinking of your Personal Brand? Share them in the Comments section below.
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